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IMR not long ago spoke with the person most to blame for making areas paying for decisions at 500 independent automotive mend outlets. Our focus was to be aware of their use and perceptions of private …
Demographics represent an integral element of industry research. Figuring out and prioritizing vital demographics is what will take marketing research to the subsequent degree and may permit you to much better provide your present buyer foundation and optimize long term progress.
In the last couple of years, the yearly CES (previously known as The customer Electronics Clearly show) in Las Vegas has expanded to become a vital occasion for automakers to showcase their latest technology along with higher tech shopper items.
At IMR, we're not glad (nor in the event you be) with merely “prosperous research scientific studies.” We are only glad once we turn into a valued companion in the event of your business intelligence and growth.
Insights in to the circumstances, requirements and behaviors that generate the solution obtain choice amongst DIYers is vital for promoting and classification administration. IMR can discover the factors of affect throughout the decision process and help you understand steps that could impact the acquisition.
In August 2021, IMR interviewed five hundred impartial automotive repair service outlets, nationally consultant by location from the U.S., to acquire insights on no matter whether supply chain disruptions have been affecting their small business and …
Discussion panels will contain topics including addressing operational read more problems and schooling and communications to better provide shoppers.
Car electrification fees, trade-driven sourcing shifts and the growth of China-centered motor vehicle producers will change the complexion from the industry for quite a few several years – determining winners and losers."
Even though steam-run highway cars have been created earlier, the origins of the automotive industry are rooted in the event on the gasoline engine in the 1860s and ’70s, principally in France and Germany.
The 2025 CTI Symposium aims to supply a platform for industry industry experts to understand rising automotive powertrain technologies. Aim areas for this yr’s function include things like electric powered and hybrid powertrains, ability electronics and battery methods.
Vietnam-primarily based EV startup VinFast experienced focused manufacture of its VF7 and VF8 SUVs for last July but the corporate recalibrated its timeline to “handle its small-term paying out much more properly,” mitigating the risk of overcapacity in The present world EV marketplace.
Push transformational adjust. With innovation and product worth ever more defined by application, OEMs really need to align their abilities and procedures to deal with new challenges like computer software-enabled shopper benefit definition, cybersecurity, information privacy, and ongoing products updates.
Product sales penetration might be slower in automotive research smaller cities and rural spots with reduce amounts of charging infrastructure and better dependency on driving vary.